BEYOND THE STREETS

“Beyond the Streets is a celebration of society’s most creative misfits, whose impacts are undeniable but often overlooked. By shining a much-needed light on one of contemporary culture’s most storied movements, Beyond the Streets is the leading voice of, and platform for, mark makers and rule breakers everywhere.”

I worked directly beneath the Creative Director, Allister Lee, as the Lead Designer on their first New York exhibition. The 8 month long partnership entailed a rebrand, promotional materials, event signage &merchandise setup & tech packs. My role was primarily focused on the factory ready tech packs for each item including Pantone colour selection & separation, graphic layout & composition.

The final exhibit shop featured over 100 merchandise items in collaboration with the most prominent names in graffiti & street art.

THIS PROJECT INCLUDED MERCH FOR:

ADIDAS
DABSMYLA
Beastie Boys
Mr. André
Rammellzee
45RPM
Guerrilla Girls
Martha Cooper
Paramount Pictures
& Many more